MULBERRY PROJECT - La Zebra
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MULBERRY PROJECT

NEW YORK CITY’S MULBERRY PROJECT “BESPOKE DRINK MASTERS” BRING THEIR MAGIC TO TULUM FOR THE THIRD YEAR WITH A POP-UP ON THE BEACH AT LA ZEBRA

Jasper Soffer knows that a hot day at the beach calls for a cool, craft cocktail to complete the experience. Bringing back his internationally acclaimed Mulberry Project and its team of cocktail masters to Colibri Boutique Hotels La Zebra for the third year, Soffer is excited to create even more creative and personalized beverages for the hotel’s guests. In Tulum, Mulberry Project’s cocktails feature the local spirits and flavors of Mexico, highlighting mezcal, tequila and rum while adding a dose of mystery and intuition.

Just steps from the ocean, the pop-up on the sand offers a twist on cocktail culture.

Rather than ordering a pre-set cocktail from a list on a printed menu, guests at Mulberry Project at La Zebra select the liquor base that most appeals and “suggest” ingredients based on a chalkboard listing of market-fresh fruit, vegetables, herbs and spices available that day.

The third step is pure magic: guests describe the “type” of cocktail they like — refreshing, sweet, spicy, tropical, bitter, dry, smoky, herbal and more. Then it’s up to the drink masters to handcraft the perfect bespoke drink. It’s a performance perfectly set against a backdrop of crashing waves and soft sand.